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The Hong Kong Equity Investment Association is proud to celebrate the accomplishments of Alfa Bank.

The Digital Banking Innovation Award recognizes the pivotal role of financial technology in today's digital era, particularly in advancing the banking sector. Alfa Bank in Russia has been a standout in this regard, earning this prestigious accolade.

Alfa Bank, a leading privately owned bank in the country, has set its sights on the dynamic Chinese market, demonstrating a robust commitment to establishing a strong presence in China.

The bank has adeptly converted traditional banking services into streamlined digital offerings through its cutting-edge technology platforms and customer service models. Its utilization of artificial intelligence, big data analytics, and blockchain technology has not only boosted operational efficiency but also markedly enriched user experience. For example, Alfa Bank's implementation of a smart banking assistant, which delivers real-time responses to customer needs and tailored financial advice, has set a new standard in the industry.

Moreover, Alfa Bank has made substantial investments in fortifying transaction security and data protection. By embracing state-of-the-art encryption technologies and security protocols, the bank has effectively established a secure and resilient digital transaction environment, ensuring the safety of user funds and information.

For its exceptional contributions to driving digital transformation in banking, elevating customer service standards, and fortifying data security measures, Alfa Bank is truly deserving of the Digital Banking Innovation Award by our experts jury.

The Digital Transformation Excellence Award recognizes Alfa Bank's outstanding performance in digital transformation, which has not only enhanced its operational efficiency but also established new benchmarks for the entire fintech industry.

Alfa Bank consistently introduces tailored services based on user feedback. A prime example is the bank's smartphone app, which not only offers standard banking services but also provides personalized advice based on users' spending habits and financial goals. Additionally, the bank has integrated voice interaction features into the app, enabling users to execute transactions and make inquiries through simple voice commands, significantly boosting user convenience and efficiency.

In terms of technology application, Alfa Bank leverages advanced data analytics and machine learning techniques to optimize credit assessment and risk management processes. The implementation of these technologies not only expedites the loan approval process but also enhances risk control accuracy. Simultaneously, the bank has automated internal processes such as document management and compliance reviews, markedly improving operational efficiency and reducing the likelihood of human errors.

Throughout its digital transformation journey, Alfa Bank places a strong emphasis on cybersecurity. The bank has deployed multi-layered security measures, including end-to-end encryption, multi-factor authentication, and real-time intrusion detection systems to safeguard customer data. Furthermore, the bank regularly conducts cybersecurity training for its staff to ensure the team can identify and prevent potential security threats. For these reasons, we are proud to present Alfa Bank with the "Excellence in Digital Transformation Award."